Sweet Dreams For a Mother of Twins


	“Esme and Isabella’s sleep issues affected me to no end. They used to wake all through the night. I just found it so hard,” says Lorraine Clark, a mom of twins from England. “I was in a complete fog.” Sleep for Babies—and Mom Lorraine recalls feeling exhausted as a sleep deprived mother of twins. She was woken up four times every night. As soon as she’d rock one baby back to sleep, the other would wake up. Then Lorraine introduced the before-bed routine developed and clinically studied by JOHNSON’S® and noticed a big improvement in her babies’ sleep. Every night she gives the girls a warm bath with JOHNSON’S® BEDTIME BATH®, rubs JOHNSON’S® BEDTIME LOTION® on their skin and snuggles up for soft lullabies. She blows kisses from the door and doesn’t say good morning until 12 hours later. “The whole family functions better,” Clark says. Routine Improves Babies’ Sleep Studies show that 20 to 30 percent of babies have sleep problems, and that three in four parents want to change their child’s sleep habits. In response to this fact, JOHNSON’S® partnered with leading pediatric sleep expert, Jodi A. Mindell, Ph.D., Associate Director of the Sleep Center at The Children’s Hospital of Philadelphia, to clinically study a three-step, before-bed routine designed to help babies sleep better. “The results were dramatic,” says Mindell. When parents followed the routine: Babies fell asleep 37 percent faster Babies slept longer Duration of night awakenings were reduced by half Moms also felt less fatigued, and more energetic. The before-bed routine has three steps. First is a warm bath using JOHNSON’S® BEDTIME BATH®. Next comes a gentle massage using JOHNSON’S® BEDTIME LOTION®. And last is a quiet activity, such as reading, cuddling or soft music. Science Yields Soothing Scent JOHNSON’S® launched its BEDTIME BATH® product in 2000, adding additional products to the line as demand grew. A warm bath or massage using JOHNSON’S® BEDTIME BATH® or BEDTIME LOTION® provided mothers with a way to help soothe fussy babies. “But, we wanted to create a before-bed routine that included JOHNSON’S® products to assist parents in helping their baby sleep better,” says Ben Wiegand, Ph.D., Senior Director in the Advanced Technologies Group for Johnson & Johnson Consumer & Personal Products Worldwide. Wiegand’s team spent years in the lab developing NATURALCALM™ essences, a patented blend proven to promote calming and a relaxed state. “There was a tremendous scientific process behind it,” says Wiegand, a father of four whose youngest daughter had sleep problems during the time of product development. “The biggest challenge of my career wasn’t merely technical. This was a personal mission,” he says. Lorraine, meanwhile, enjoys the nightly ritual. When she sings to Esme and Isabella, they gaze into her eyes and point at her mouth. “It’s bonding,” she says. Baby.com Demonstration of Before-Bed Routine and Customized Sleep Profile Sleep Centre and Mums’ Sleep Diaries

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Sweet Dreams For a Mother of Twins

	“Esme and Isabella’s sleep issues affected me to no end. They used to wake all through the night. I just found it so hard,” says Lorraine Clark, a mom of twins from England. “I was in a complete fog.” Sleep for Babies—and Mom Lorraine recalls feeling exhausted as a sleep deprived mother of twins. She was woken up four times every night. As soon as she’d rock one baby back to sleep, the other would wake up. Then Lorraine introduced the before-bed routine developed and clinically studied by JOHNSON’S® and noticed a big improvement in her babies’ sleep. Every night she gives the girls a warm bath with JOHNSON’S® BEDTIME BATH®, rubs JOHNSON’S® BEDTIME LOTION® on their skin and snuggles up for soft lullabies. She blows kisses from the door and doesn’t say good morning until 12 hours later. “The whole family functions better,” Clark says. Routine Improves Babies’ Sleep Studies show that 20 to 30 percent of babies have sleep problems, and that three in four parents want to change their child’s sleep habits. In response to this fact, JOHNSON’S® partnered with leading pediatric sleep expert, Jodi A. Mindell, Ph.D., Associate Director of the Sleep Center at The Children’s Hospital of Philadelphia, to clinically study a three-step, before-bed routine designed to help babies sleep better. “The results were dramatic,” says Mindell. When parents followed the routine: Babies fell asleep 37 percent faster Babies slept longer Duration of night awakenings were reduced by half Moms also felt less fatigued, and more energetic. The before-bed routine has three steps. First is a warm bath using JOHNSON’S® BEDTIME BATH®. Next comes a gentle massage using JOHNSON’S® BEDTIME LOTION®. And last is a quiet activity, such as reading, cuddling or soft music. Science Yields Soothing Scent JOHNSON’S® launched its BEDTIME BATH® product in 2000, adding additional products to the line as demand grew. A warm bath or massage using JOHNSON’S® BEDTIME BATH® or BEDTIME LOTION® provided mothers with a way to help soothe fussy babies. “But, we wanted to create a before-bed routine that included JOHNSON’S® products to assist parents in helping their baby sleep better,” says Ben Wiegand, Ph.D., Senior Director in the Advanced Technologies Group for Johnson & Johnson Consumer & Personal Products Worldwide. Wiegand’s team spent years in the lab developing NATURALCALM™ essences, a patented blend proven to promote calming and a relaxed state. “There was a tremendous scientific process behind it,” says Wiegand, a father of four whose youngest daughter had sleep problems during the time of product development. “The biggest challenge of my career wasn’t merely technical. This was a personal mission,” he says. Lorraine, meanwhile, enjoys the nightly ritual. When she sings to Esme and Isabella, they gaze into her eyes and point at her mouth. “It’s bonding,” she says. Baby.com Demonstration of Before-Bed Routine and Customized Sleep Profile Sleep Centre and Mums’ Sleep Diaries

“Esme and Isabella’s sleep issues affected me to no end. They used to wake all through the night. I just found it so hard,” says Lorraine Clark, a mom of twins from England. “I was in a complete fog.”

Sleep for Babies—and Mom
Lorraine recalls feeling exhausted as a sleep deprived mother of twins. She was woken up four times every night. As soon as she’d rock one baby back to sleep, the other would wake up.

Then Lorraine introduced the before-bed routine developed and clinically studied by JOHNSON’S® and noticed a big improvement in her babies’ sleep. Every night she gives the girls a warm bath with JOHNSON’S® BEDTIME BATH®, rubs JOHNSON’S® BEDTIME LOTION® on their skin and snuggles up for soft lullabies. She blows kisses from the door and doesn’t say good morning until 12 hours later. “The whole family functions better,” Clark says.

Routine Improves Babies’ Sleep
Studies show that 20 to 30 percent of babies have sleep problems, and that three in four parents want to change their child’s sleep habits. In response to this fact, JOHNSON’S® partnered with leading pediatric sleep expert, Jodi A. Mindell, Ph.D., Associate Director of the Sleep Center at The Children’s Hospital of Philadelphia, to clinically study a three-step, before-bed routine designed to help babies sleep better. “The results were dramatic,” says Mindell.

When parents followed the routine:

Babies fell asleep 37 percent faster
Babies slept longer
Duration of night awakenings were reduced by half
Moms also felt less fatigued, and more energetic.

The before-bed routine has three steps. First is a warm bath using JOHNSON’S® BEDTIME BATH®. Next comes a gentle massage using JOHNSON’S® BEDTIME LOTION®. And last is a quiet activity, such as reading, cuddling or soft music.

Science Yields Soothing Scent
JOHNSON’S® launched its BEDTIME BATH® product in 2000, adding additional products to the line as demand grew. A warm bath or massage using JOHNSON’S® BEDTIME BATH® or BEDTIME LOTION® provided mothers with a way to help soothe fussy babies. “But, we wanted to create a before-bed routine that included JOHNSON’S® products to assist parents in helping their baby sleep better,” says Ben Wiegand, Ph.D., Senior Director in the Advanced Technologies Group for Johnson & Johnson Consumer & Personal Products Worldwide.

Wiegand’s team spent years in the lab developing NATURALCALM™ essences, a patented blend proven to promote calming and a relaxed state. “There was a tremendous scientific process behind it,” says Wiegand, a father of four whose youngest daughter had sleep problems during the time of product development. “The biggest challenge of my career wasn’t merely technical. This was a personal mission,” he says.

Lorraine, meanwhile, enjoys the nightly ritual. When she sings to Esme and Isabella, they gaze into her eyes and point at her mouth. “It’s bonding,” she says.

Baby.com
Demonstration of Before-Bed Routine and Customized Sleep Profile
Sleep Centre and Mums’ Sleep Diaries